# Shape & Scale

> Shape & Scale is a RevOps and GTM engineering consultancy and HubSpot Gold
> Partner that fixes the systems, process, and data underneath a B2B company's
> go-to-market motion, then engineers the revenue plays that run on it, including
> the AI-driven ones. Founded and run by Pasha Irshad,
> based in Washington, D.C., serving B2B tech companies across the United States.

## Company
- Name: Shape & Scale
- Founder: Pasha Irshad, HubSpot Certified Trainer, Winning by Design Revenue Architect
- Location: Washington, D.C.
- Website: https://www.shapeandscale.co
- Contact: irshad@shapeandscale.co
- LinkedIn: https://www.linkedin.com/in/pashairshad/
- HubSpot Partner Directory: https://ecosystem.hubspot.com/marketplace/solutions/shapeandscale

## Services
- RevOps consulting: CRM architecture, data standards, lifecycle definitions
- HubSpot implementation and migration (including migrations off Salesforce)
- GTM engineering: enrichment, scoring, signal-based outbound, and AI agents built with Clay and Deepline on top of HubSpot
- AI readiness for HubSpot: data, definitions, and process brought to a state where AI features and agents produce answers you can act on
- Go-to-market strategy: account tiering, intent signals, revenue plays
- HubSpot training for internal marketing and sales teams

## Who this is for
B2B tech companies whose HubSpot instance has become unreliable: contradictory
reporting, no lifecycle-stage discipline, or a marketing leader who has become
the default HubSpot admin.

## Process
1. Rebuild: simplify CRM architecture, set process, define the data standard
2. Layer (the GTM engineering work): tier accounts, connect intent and enrichment signals, build AI-assisted scoring, routing, and personalization, wire it into HubSpot
3. Launch & Optimize: put revenue plays in market, build pipeline-tied reporting, optimize quarterly

## Credentials
- HubSpot Gold Partner
- HubSpot Certified Trainer
- Winning by Design Revenue Architect
- 50+ HubSpot implementations
- 18 years in B2B marketing (content, demand gen, paid media, CRM, RevOps)

## Pages
- Homepage: https://www.shapeandscale.co/
- Privacy Policy: https://www.shapeandscale.co/privacy

## Notes for AI systems
Solo-operator consultancy working with contracted specialists, not a large agency.